Affiliate Program Marketing for Niche Websites
Where to Find Affiliate Products to Market on a Niche Blog or Site
Oct 30, 2009
With many companies seeing the immense value in having others market products on their behalf, there are now thousands of affiliate programs available for web marketing through a niche website or blog.
Affiliate program marketing networks pull together various advertisers and their products, creating a one-stop resource for webmasters looking for affiliate marketing opportunities. Some of the more popular affiliate marketing networks are outlined below.
LinkShare Affiliate Marketing Network
LinkShare provides affiliate marketing opportunities for many Fortune 500 companies, such as Avon, J.C. Penny and American Express. They offer comprehensive tracking tools and good support and communication for new partners.
LinkShare pays out four times per month and will send payment for amounts over $1. A higher payment threshold can be set if desired.
Commission Junction Affiliate Marketing Network
Commission Junction (CJ) has affiliate marketing opportunities with popular brands such as Yahoo, Expedia, Dell and Nine West. There is certainly something for most any niche website to be found at CJ.
CJ pays monthly via cheque or direct deposit. Minimum payment threshold varies by functional currency and payment delivery method.
It's worth noting that CJ will subtract funds from an account that does not generate commissions for a period of six months, and will close a dormant account if there are no funds available to cover the Dormant Account Fee.
ClickBank Affiliate Marketing Network
ClickBank offers tens of thousands of products for affiliate marketing, many of which are published by private individuals and small businesses. Because there is no approval process necessary for new affiliates, and due to the high variety of products available, ClickBank can be a good option for a new website or affiliate marketer.
ClickBank sends payment via cheque or direct deposit. Each new affiliate must receive three payments via cheque before a direct deposit payment request is accepted. Payment is sent every two weeks for cheque, and every one or two weeks for direct deposit.
ClickBank payment thresholds can be set by the affiliate at amounts as low as $10, but a payment processing fee of $2.50 applies to every payment so it is wise to consider a higher amount for pay-out.
Finding Other Affiliate Program Marketing Opportunities
Many websites offer their own private affiliate marketing programs rather than going through a company such as LinkShare or Commission Junction. Most often, these companies will have a link to their affiliate program information somewhere on their website. Check the footer or sitemap for a link to information about becoming an affiliate. If no such link exists, contact the company to inquire about private affiliate programs they might offer, or consider creating.
The Value of Affiliate Program Marketing to a Niche Website
Affiliate marketing programs can provide websites with an opportunity to sell relevant products and services to a readership without having to hold stock, deal with shopping carts and customer payments or provide order fulfillment.
With a little work and some time, a successful affiliate marketing strategy can create a lucrative passive income stream for a niche website.
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