Building a Better Ranking Website: Title Tags
The Title is a Prominent and Crucial Part of A Web Site
Oct 6, 2009
Everyone wants their website to be seen on the internet. Many people have gone through a lot of trouble and effort to make their site attractive and user friendly. However it is of little use if no one can find it.
Helping to make a site SEO (search engine optimized) friendly will help in the long run by bringing visitors to the site. This article, which looks at Title Tags, is one in a series that explains how to better market a site.
A Key Ingredient.
The title tag is a key component when it comes to advertising your site. First of all it is what the user sees at the top of their browser window; the wording that identifies your site and its pages. A page that doesn't include a title tag will appear with the ugly "Untitled" wording at the top of the window and that just makes the site look unfinished and unprofessional right from the start. The title tag also is used to identify a page when a user marks the site as one of their favorite bookmarks.
If there is a missing title tag in the website then that website is missing a key ingredient that most Search Engine crawlers look for. It is really easy to find/change the tag so there is really no reason not to have it.
Finding The Title Tag
In order to find the title tag one must go to the HTML code and find the <title> and </title> tags in the HEAD section of the site. They should be right near the top. In between the opening and closing brackets should be typed the name of the site or the identifying page title.
Making The Title Stand Out
These tags should easily convey what the site owner most wants to be known for. An example could be something like "TrashtoTreasure.com: A store for buying and selling discount antiques" Notice how this gets the point of a site right across to the viewer?
Also make sure not to make the title too vague. Something like "TrashtoTreasure.com: an antique store" is bound to be similar to countless other online antique stores. So the question then becomes: what makes a site stand out? This way one can know from the title that a person can go to this site buy and sell antiques at discount prices.
Here are some helpful things to keep in mind when creating a title tag:
Things to include in title tags:
- Company name
- Descriptive keyword phrases
Things not to include:
- An exact sentence pulled from site copy
- Vague wording or phrasing
In Summary
Any site owner who is serious about drawing visitors to their site should include a title tag. Furthermore, the tag should be carefully thought of and included on every page of a website. Finally, the tag should convey with a few keywords what the site is about. To learn more about how to attract more people to a site and improve its ranking check out these articles: Site Copy & Alt Tags.
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